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Do you think your website loads fast?

Google has made a number of changes to it’s Search Engine algorithms recently and most notably some big changes are coming from early 2021 that will have a great effect on where your website shows in Google’s search rankings. This will be based around some new key elements of website loading speed:

  • Largest Contentful Paint (LCP): The time it takes before you can read what you want to read.
  • First Input Delay (FID): How quick and useful the website is while loading.
  • Cumulative Layout Shift (CLS): How many times the position of website elements change when loading.
  • Mobile-Friendly: Is your website responsive.

You can independently see how Google ranks your page loading from here as their very own Page Speed tool is already updated to reflect these key points by clicking here.

There’s also some security related changes it will be prioritising websites based around:

  • Safe browsing: The page doesn’t contain malicious or deceptive content.
  • HTTPS: The page is served over HTTPS
  • No intrusive interstitial: The content on the page is easily accessible to the user.