After completing all of the meta tag data on the previous page, you may be wondering if there is anything else that you can do to improve your search engine ranking. The simple answer is yes, there are a few other things and details of some of these are listed below. However, you should be warned, any strategy or approach that you take to improving your ranking will never be immediate; the time span will often vary though, depending on the category of your website.  So here is our top ten guide to raising your website position in search engine listings:

1. Internal links to increase your website’s link popularity

You should make sure that all of your websites (if you have more than one) link to each other, as this search engines can often base page ranking on how many links you have with other sites. This is especially the case if the two websites have similar content and share major keywords.

2. Incoming links

Ask other sites who link to your major competitors to link to you as well. You can find who these are through a search engine such as Google, by searching link: www.yourcompetitor.com. It is often good to exchange links with other firms within your category of trade, because these all also help improve your ranking within major search engines.

3. Find sites that accept submissions

You should search your favourite search engines for search terms such as:
“add url”, “suggest website” and add your website to these sites. All of this constitutes to link building for your website.

4.  Sitemaps

You should include a sitemap on your website that holds an index of all your web pages. This way search engines can find all of your pages and index them easily. You should try to limit sitemaps to 50 links, so make sure the most important ones are in there. Some search engines reject sites with more than this number.  You can find freeware to do this for you, or alternatively some of our web hosting packages include software to do this for you.

5.  Meta Refresh Tags

If you are using meta refresh tags in your web page, you should ensure that it is set to refresh no quicker than 30 seconds.  This is because some search engines believe that pages that refresh quicker than this are spam and not real content web pages.

Therefore if you require a refresh rate quicker than 30 seconds, you should consider alternatives.  For example, a JavaScript redirect tag as explained below:

Step 1

You should paste the following code into the <head> </head> section of your source code for the web page:

<SCRIPT LANGUAGE=”JavaScript”>
function redirect () {setTimeout(“change()”,2000);}
function change () {window.location.href=”http://www.ultimatewebhosting.co.uk”;}
</SCRIPT>

You should change the value of 2000 in the second line of this code as applicable to your requirements.  The number 1000 represents one second in this refresh script and so the number 2000 here would be a two second delay.  The same applies to the third line of the code.  You should replace the http://www.ultimatewebhosting.co.uk with the relevant link that you wish for your website viewers to be forwarded to.

   Step 2

You should paste the following code integrated into the <body> tag in your document.  This is again JavaScript code for calling the previous script to be executed.  It should therefore look like this:

<BODY onLoad=”redirect()”>

The body tag is usually located just below the <head> </head> tags. It must also be noted that for more advanced users, a 301 redirect is perhaps a better solution. This involves editing the .htaccess file which you can do on any of our hosting packages.

6.  Using CSS (Cascading Style Sheets)

You should use large header tags such as <h1> or <h2> and take advantage of CSS to alter these to fit into the style and colour scheme of your page.  If you are using software such as Microsoft SharePoint Designer/FrontPage or Adobe Dreamweaver for example, these CSS details are created automatically for you. A solution which is also perhaps advisable is to make your CSS an external file; this way there is no need to repeat all of your CSS statements on each page, but simply just one.

7.  Text on your web page

You should ensure that the first paragraph or so of text on your web page is entirely relevant to what your site is about.  Sometimes search engines take the first paragraph or first few sentences even of your website page and use that for their description of your web page.

Also, in terms of the text on your web page it is often good to place limits on the length of how much text that you put on a web page.  A suggested lower bound would be 300 words and an upper boundary of about 750 words.

In regards to the content of your text, it is often good to include keywords to your site as often as possible;  a suggested density of keywords in proportion to other text should be around 1-2% of your text if possible.  You should be cautious though not to literally spam your web page with your keywords repeated every two words.

8.  Domain Names

It has been commonly known that having multiple domains linked to one website, often improve rankings.  However, although this may be true, if you plan to register multiple domain names, you should keep them as relevant to your main keywords as possible, even if you put hyphens between the keywords.  This means that your website address is more likely to appear higher up the search engine rankings.

9.  Naming directories and pages

Search engines are very clever in reading every little detail about your web page in order to rank all the sites that they store.  It is advisable therefore to get some structure in your website files, rather than having them all loose in one huge folder.

For example, image files may be stored in a subdirectory (which should also be named something appropriate such as /images).  This is the same with the web pages themselves, you should call them something relevant to the page that they are.  For example a page about meta tags, should be entitled something like: metatags.htm or meta_tags.htm rather than tagstuff.htm.  Search engines can see all of this information and tend to rank the pages that they store accordingly.

10.  Image Files

Images should be labelled in their filename appropriately as to what they actually are showing.  For example the main logo for your website, should be called mainlogo.jpg or logo.gif rather than image1.gif.

Not only should you correctly label your images on your web page, but you should also put alternate text for all of your images.  This is text that can be seen by search engines and they can therefore see what the image is showing.  On your HTML code, the image alternate text can be seen here:

<IMG SRC=”logo.gif” ALT=”Ultimate Web Hosting Logo”>

The alternate text in this scenario is: Ultimate Web Hosting Logo.

If you want assistance in getting the best results for your website, you can order one of our SEO packages, which are available by clicking here.