Link building is often referred to as an integral part of any search engine optimisation campaign. A link to your website is simply your website address listed on some other website, where if you click on the website address listed, you will be forwarded onto your website. Links can come in two formats:
1. Reciprocal links – this follows its name and is a reciprocated link between two websites, so that they both link to each other.
2. One way links – this is where there are links to your website from another website, but you do not have a link to their website.
Most search engines like links of either type, although more specifically the one way links. One way links are more especially relevant where the website that has a link to your website has related content to that of your website. The same applies to the importance of the website page which contains the incoming linkto your website – this can be determined using tools such as Google PageRank. Obviously, the greater the ranking, the higher the value of that inbound link in terms of search engine rankings.
Within our search engine optimisation packages, we include link building programmes, as one method that we use to build up the higher ranking of your website.